In the age of generative AI, mastering prompt engineering isn’t just a skill—it’s your competitive edge. As product managers navigate through market complexities, the ability to orchestrate meaningful dialogues with AI has become the new cornerstone of market analysis. This guide unveils the art and science of prompt engineering, transforming raw AI capabilities into a precision instrument for market insights. Learn how to craft prompts that extract nuanced market patterns, competitor strategies, and consumer behaviors, turning GenAI from a mere tool into your strategic ally in product decision-making.